Jaguar Elmhurst thoroughly enjoyed the “It’s Good to be Bad” campaign launched during last year’s Super Bowl. It was in honor of the release of the highly anticipated Jaguar F-Type and was one of the most popular ads run during America’s big game. The ads concentrated on the sleek and sexy side of Jaguar’s latest design concept and the feel of the commercials fit that idea perfectly. Now Jaguar is focusing on the technology of all their latest vehicles.
The first of these ads stars popular British actor Nicholas Hoult. While Hoult may be known for his roles as a hero in several new X-Men films, he has stepped into the role of a villainous mastermind for these commercials. It’s all the name of good fun and good advertising for the new features that make Jaguar vehicles better than ever.
Rather than focusing on specific technology features, the ads give Jaguar a feeling of superiority in the automotive industry while relating to the public in an entertaining way. In the commercials you will not see one particular new feature of Jaguar’s models favored over another. However, it is no secret that the up-and-coming Jaguar XE is a technology contender in its class. The newest models have the best in safety technology and engine performance, but they also have features that this generation of car buyer is looking for. The 2016 Jaguar XE will have the most user-friendly Infotainment system that can integrate with both Apple and Android operating systems and can also be its own Wi-Fi hotspot. The Jaguar XE will also join the ranks of its competitors by offering Heads-Up technology that displays pertinent information on the wind screen in front of the driver.
Expect more advertisements exploring the wide range of entertainment, operational and safety technology. If they are anything like what Nicholas Hoult has given us so far, they are sure to be memorable. Jaguar Elmhurst will be looking forward to it and will share them with you soon.