Jaguar’s ‘Art of Villainy’ Ad Series Returns With New Installment Starring the Jaguar XE

2016 jaguar XE

Tom Hiddleston, known for his turn as everyone’s favorite nasty Nordic god Loki in the Avengers and Thor films, reprises his role as the quintessential British villain in Jaguar’s newest commercial for the XE sports car. The ad is the latest in Jaguar’s ‘Art of Villainy’ series, featuring the tagline “It’s good to be bad.”

When you’ve got Hiddleston’s smooth, sexy voice and devilishly handsome smile behind your ads, it’s no surprise when they go viral. Jaguar’s extraordinarily successful line of ads in the ‘Art of Villainy’ series have been a hot internet commodity since the first installment debuted during the 2014 Super Bowl. With production values befitting the vehicle’s no-expense-spared image, the Art of Villainy ads play more like short action movies than they do commercials.

The latest in the series of tongue-in-cheek shorts continues to show us why Brits make the best villains. Besides being stylish, always in control, and exceedingly charming, they always manage to make all of the above look effortlessly easy. The new commercial shows Hiddleston petting a jaguar as a “Q” type gadgets guy, played by fellow Brit Nicholas Hoult, helps him build a new sports car – the Jaguar XE. “Go forth my pretty ones. Go forth and rule the road,” Hiddleston says as the cars tear out of his underground lair.

Explaining what makes a great villain, Hiddleston said: “A villain is a mask of elegance and style, behind which is a whirring and brilliant intelligence, but the trick is to make it all look easy. I think the best bad guys are very charming and witty and their villainy, as it were, comes at the twist of the wrist or the flick of a finger, we never break a sweat.” Sound familiar?

Directed by Tom Hooper (the man behind Les Miserables and The King’s Speech), the ads’ visuals are lush and impeccably photographed, the action is choreographed to the level of a Bond film, and the suits are always painstakingly tailored. Hooper explained what attracted him to the project: “This just struck me as, you know, a really great story and very funny. And like all good ideas, it hit at a truth and I found myself, sort of, wondering why is this cliche true? Why do Brits make such good villains? To get that cast: Mark Strong, Ben Kingsley, Tom Hiddleston, who are famous for playing iconic bad guys, to get them to reference some of their own performances and their own attitudes to villainy I thought was great fun.” (Kingsley and Strong previously starred in Rendezvous, the first ‘Art of Villainy’ ad that premiered during the 2014 Super Bowl.)

Do the ads inspire you to find your inner British super-villain? Perhaps you might feel more at home inside one of our new Jaguar models at your Chicago Jaguar dealer — Elmhurst Jaguar. We can’t guarantee you’ll pick up Hiddleston’s enchanting accent, but we will promise a devilishly good time.


Jaguar’s New Role In the Driverless Car Revolution

jaguar driverless car

Jaguar has big friends. Like, um, the U.K. government. Jaguar Land Rover Ltd. and Ford Motor Company are teaming up with our friend, the British government, to begin testing self-driving cars as a possible feature of British public transport.

The U.K. Autodrive Consortium will put 40 self-driving “pods” on the streets of Milton Keynes in Buckinghamshire, England, about 45 miles north-west of London. Starting in late 2017, the pods will be in service for six months. They will use lasers, radar and cameras to scan streets for people and objects. Three have already been assembled and one is currently being used there.

According to Jaguar’s media center, Innovate U.K. — the rebranded Technology Strategy Board of the United Kingdom — announced in December of last year that U.K. Autodrive, “a consortium of forward-thinking local authorities” and the U.K.’s leading automotive technology institution, won the U.K. government’s £10 million “Introducing Driverless Cars” competition.

The competition was intended to establish the U.K. as a future leader in the self-driving cars market. It was also intended as a challenge to Germany and the United States. Germany announced in January that a specialized track is being constructed on the A9 Autobahn highway in Bavaria to test driverless cars — the first of its kind. Cars will be able to communicate with the track itself as well as surrounding vehicles.

“The German car industry will be a world leader in digital cars” Alexander Dobrindt, transport minister of Germany, said in an interview with Frankfurter Allgemeine Zeitung. The UK has now staked a similar claim on the future market.

The United States is not lagging behind on this one. According to the Observer, driverless vehicles will start appearing in six to ten U.S. cities this year as public transportation. The first will be unveiled in Tampa, Florida. They are expected to appear in more than thirty U.S. cities in 2016.

The trials for these driverless cars are being run by Comet LLC, a consulting firm that is, according to their website, “committed to accelerating the robo-revolution.” Jaguar will be part of this revolution, and Jaguar Elmhurst, your Chicagoland Jaguar dealer, couldn’t be more stoked. To test drive one of our non-autonomous new Jaguar models, stop by and visit us today!

Jaguar’s Pothole Alert System will Save Money and Stress


new jaguar elmhurst

If we can’t get our politicians to fill in the potholes in our streets, then at least we can drive cars with the technology to minimize their impact. Think of all the money it would save on dental wear now that we can avoid grinding our teeth every time we hit one of this gaping road holes. At Elmhurst Jaguar, we know exactly how you feel about our rough roads because we feel the same way.

In Jaguar’s homeland of the United Kingdom, it’s estimated that potholes cause £2.8 billion of damage to vehicles every year. That’s over four billion in US dollars. That includes tire and wheel damage as well as damage to the suspension system and broken axles. This is precisely why Jaguar Land Rover is developing a system that will alert drivers to potholes and adjust suspension height automatically.

The Pothole Alert system, which was developed by the Advanced Research Centre of Jaguar Land Rover, monitors road conditions in real time and adjusts the vehicle’s suspension according to its detection of pot holes. If you’d like a technical explanation, the suspension control system utilizes magnetic particles that are suspended in the damping fluid. These particles allow for a change in viscosity which can lessen the impact of the pothole on the tires and suspension system. Does this mean that you can fly carefree over the largest potholes in your neighborhood? Of course not, careful driving and diligence is alway required but the system means that the impact of hitting holes is reduced.

This MagneRide system will be installed in both Range Rover Evoque and Discovery Sport vehicles. Jaguar Land Rover hopes to further develop this system so that it can share this data on road obstruction in the cloud so that other drivers can utilize the information.

This road sensing technology is just one step along the path to fully automated vehicles. We know this is something Range Rover drivers do not want to hear, but it seems to be the future. The ability of the vehicle to recognize potential road hazards, even as seemingly small as a pothole, gives the vehicle more autonomy on the road.

In the meantime, you’ll have to navigate those potholes yourself when you drive to your Jaguar dealer of Chicagoland, Elmhurst Jaguar, to talk to one of our knowledgeable and friendly salespeople and test drive a new Jaguar model. We are located at 490 West Lake Street in Elmhurst.


2019 Jaguar J-Pace SUV Exposed

jaguar suv

We won’t say we’re always the last to know, but at Elmhurst Jaguar sometimes we find out about the latest innovations with new Jaguar models much the same way as this iconic car company’s millions of fans and customers do, through the media. Such was the case this month when we were perusing the latest issue of CAR magazine, which is where we got a glimpse of just what might be in store for the new luxury Jaguar sports utility vehicle, the J-Pace. We don’t fault Jaguar for the lack of previous information. After all, keeping new models a secret from the public for as long as possible is part of the fun and we are talking about the 2019 model here, so everything must be taken with a grain of salt anyway.

While not all the details are immediately available, and things are likely to change, we do know a few things with relative certainty. One given so far is that the J-Pace will be based on the Range Rover platform. We also know that the design team charged with building this innovative new luxury model is being headed by Ian Callum. Callum is the Director of Design for Jaguar Cars and has a wealth of experience in designing and building quality cars. His past work experience with Aston Martin, Ford, and the Tom Walkinshaw Racing (TWR) team gives us hope and we expect good things, of course.

Another thing we know is the J-Pace will be sharing the aluminum platform of the Range Rover. Obviously, Jaguar will be implementing its very own interior and exterior treatment to give the J-Pace a distinctive look of luxury and sportiness. The J-Pace will likely be offered with a choice of two wheelbase configurations, a V6 and V8 model as well as options for a plug-in hybrid. High-performance versions of this Jag SUV will probably be offered in RS and SVR editions.

This new Jaguar SUV will be sure to please both city mice and their country cousins and is expected to be just as sporty and stylish as any Jaguar in the company’s line of luxury automobiles. Until the J-Pace becomes available here in the States, or anywhere in the world for that matter, we have plenty of great, new Jaguar models for you to see here at Elmhurst Jaguar. Stop by and talk to one of our friendly and knowledgeable salespeople. We are located at 490 West Lake Street in Elmhurst.


UK Documentary Features the Making of a Classic (and Expensive) Jaguar


At Elmhurst Jaguar, we enjoy a good documentary as much as the next person and we are not ones to turn our noses up at British television (we’ve even seen an episode or two of Downton Abbey, as a matter of fact.) Since we love British cars so much a film featuring our favorite luxury car brand is sure to grab our attention and that was certainly the case with the new Jaguar documentary set to be aired in Britain.

British audiences are going to get the opportunity to catch a glimpse of the inner workings of one of the most iconic car brands in the world. Inside Jaguar: Making a Million Pound Car, produced by the UK’s Channel 4 television station, the UK documentary will follow Jaguar’s production of six specialty editions of the Jaguar Lightweight E-Type.

The E-Type Jag is a very limited edition automobile. Only 12 were made 50 years ago and only six more are being produced today. Six fortunate Jaguar enthusiasts are going to get their hands on the steering wheels of these limited E-Types. That’s in exchange for one million pounds, of course.

The film follows the production of the E-Type through various stages as problems are discovered and addressed and building and design challenges are overcome. While this documentary may not have broad public appeal, we certainly can’t wait to watch it. It’s a show made for classic car fans and Jaguar lovers and that describes us to a tee, and even though the title may be a bit of a sensational grab for attention, this promises to be an educational glimpse into all the thought, hard work and science that goes into designing and building a high-performance automobile. That fact that it serves as an incredible marketing tool for the whole Jaguar line is an added bonus.

While we certainly won’t have any of the six E-Types available for sale here at Elmhurst Jaguar, we do have plenty of great Jaguar models for you to peruse. Stop by and talk to one of our knowledgeable and friendly salespeople. We are located at 490 West Lake Street in Elmhurst.


Inherited Jaguar Roadster Set to Auction For $125,000

Jaguar E-Type series III V12 Roadster

Flickr: Sicnag

The Jaguar E-Type series III V12 Roadster is the essence of classic cars, specifically the 1973 model. It would definitely be a dream to own one of these bad boys in almost perfect condition today. Well, for one English family this was no dream. They actually have a 1973 Jaguar Roadster waiting patiently in a climate controlled storage unit for them, and for those who want to make it theirs, there is good news: It’s about to be auctioned off.

For those of you who don’t know about this car, here’s a little lesson for you. The Jaguar E-Type series III V12 Roadster was manufactured between 1961 and 1975. It’s combined good looks, competitive pricing, and great performance made it an iconic car that embodied the 1960s. Sports Car International topped their list of “Top Cars of the 1960s” in 2004. And in 2008 it was ranked number one on the Daily Telegraph’s “Most Beautiful Cars of All TIme”. Enzo Ferrari even called it “the most beautiful car ever made”. It has a 5.3 liter 12-cylinder Jaguar V12 engine. It has four zenith carburetors and built by connection of two six cylinder XK engines. The engine produces 203 kW (272 hp), massive torque and an acceleration of 0-60 mph in less than 7 seconds. This particular series, series III, was easily distinguished from its predecessors because of it’s very large cross slatted front grille, flared wheel arches, wider tires, four exhaust tips and a badge on the back of the car that proudly displays it as a V12. So it’s basically an incredible, iconic, and valuable car.

This particular Jag was fully serviced in 2006 and was last registered in 1990. At that time, the car had only 7,700 miles on it. Pretty impressive right? The family received the car because it’s owner died last fall. That owner received it because his father died and left it to him in 1993. It’s been kept tucked away in a climate controlled storage unit. Aside from a little bit of rust, water spots, and a patina of time interior this car has passed emissions and is in almost perfect working order and nearly original condition.

It’s a dream come true.

It’s expected this vehicle will get an astounding $125,000 when it goes up at the Silverstone Auctions’ racing circuit in England or online. This is roughly 15 times what it was worth originally.

For more information or to test drive a Jaguar model you can visit us at Elmhurst Jaguar.


New Technology In Jaguar Land Rover Will Be Sure to Catch Your Eye


If you haven’t heard, in January Jaguar Land Rover banned together with Intel and Seeing Machines to start developing eye-tracking technology that could battle the drowsiness some drivers experience, especially when highway hypnosis starts to kick in on long drives. It also detects when you’re distracted and alerts you when those situations arise, promptly bringing your attention right back to the road where it belongs. The Driver Monitor System (DMS) will even detect your distraction and drowsiness behind sunglasses. This new DMS’s benefits won’t just be noticed while you’re driving hundreds of miles and it’s sunny, though.

Because most of us don’t travel long distances every day and aren’t necessarily at risk of becoming sleepy while driving, the firm also began creating ways to utilize the same eye-tracking technology in ways that would be helpful during everyday life and everyday drives.

Have you ever been driving along while its raining, minding your own business, when you try and glance out the back window through your rear view mirror only to have your view totally obscured by the clusters of water droplets? Yeah, that’s usually the case. See, most vehicles rear screen wipers only wipe intermittently. Sometimes it’s enough, since it is just the rear screen, but other times the wipers went off a moment too soon or too late to give you a clear view. That’s where this new technology will come in handy.

The eye-tracking tech knows when you glance up at your rear view mirror and will automatically make the rear screen’s wiper work, giving you a clear look at what is behind you unless the wiper was used just moments before. This is not only really cool, but also makes driving in the rain, or whatever the inclement weather condition is, just that much safer for you and everyone else on the road. Especially since in most weather situations constant wiping isn’t usually necessary. Though the Driver Monitor System won’t make your car faster or increase your torque, it will subtly change the driving experience for the better.

Since most Jaguars don’t normally have rear screen wipers to begin with, it’s likely that you mostly see this new Driver Monitor System on high-end Range Rovers to start with.

For more information or to test drive a Jaguar model, you can visit us at Elmhurst Jaguar.


A New and Revealing Look at Jaguar’s First-Ever Crossover, the 2016 F-Pace!


The season for vacation plans may be coming on strong, but according to industry reports (which we’re glad to verify from our own experience), the wheels of innovation remain in full swing at Jaguar! Along with the weather we’ve been waiting for, it looks like the arrival of the summer season is also bringing us some new details on a few fresh faces that are stepping out of the Jaguar stables for a little of that proper sunshine. In particular, we’re very happy to see some recent appearances by Jaguar’s upcoming and much-buzzed F-Pace, a new crossover project that’s been giving interested Jaguar shoppers and industry buffs alike more and more reason to get excited as it rolls off of the test tracks and onto public roads.

During one recent excursion, which saw the F-Pace still decked out in some loud, flashy testing camouflage, journalists were able to catch a first glimpse of the F-Pace’s interior and to reveal some new information about exactly what to expect from Jaguar’s big jump into the high-competition crossover market. In a confirmation of some well-founded suspicions, it’s clear that the F-Pace will definitely seek to extend the reach of Jaguar’s recently-revealed and comparably-designed XF sedan, which debuted as the second entry sporting the company’s new weight-reducing, aluminum-centric ‘iQ’ frame technology earlier in the year. The F-Pace will definitely continue Jaguar’s push to bring a host of new models into the iQ family, but, of course, that’s not all it’s got to offer.

Notably, the F-Pace stands as Jaguar’s first attempt at creating a crossover vehicle. Now, with the raising of the curtain on the new arrival’s interior specs, it’s confirmed that a number of Jaguar’s signature accommodations will be in place to help the F-Pace set a high water mark in balancing the luxury of the company’s industry-leading sedans with the style and strength of partner Land Rover’s classic off-road vehicles. A generous digital display takes center stage between the climate controls, situated beneath Jaguar’s classic nautical-style dash, and complete with high-quality wood, leather, and some sleek new aluminum trim. Out of the cab and under the hood, it’s safe to say again that the F-Pace will follow suit with its XE and XF siblings, which are available with either Jaguar’s efficient 2.0-liter turbo-four or a supercharged 3.0-liter V6.

All in all, the disparate sensibilities that make up the personality of this imposing new addition to the Jaguar lineup seem poised to successfully synthesize what head designer Ian Callum has called Jaguar’s first true “family sports car.” So, if you find yourself looking for a vehicle with the style and luxury of Jaguar’s classic sports models but are finding yourself hungry for a bit more power and space, or if you’re simply as excited as we are about Jaguar’s entry into new territory, the F-Pace stands to present an ideal option for new and old buyers alike. After an advanced course in innovation and what company officials have called “rigorous real-world testing,” it looks like school is officially out for the F-Pace, and you can catch all the details about its upcoming graduation into the consumer market right here at Elmhurst Jaguar!


Jaguar Reveals Plans to Roll Out SUV Line


Listen up, because Jaguar has huge news. For the first time in its 80-year history, the luxury automaker will enter the SUV market. The first of its kind, the Jaguar F-Pace is scheduled to hit dealerships in 2016, with the larger J-Pace debuting in 2019. Both are being expressly designed to blow the competition out of the water, but the company has revealed that the J-Pace will compete specifically with the forthcoming Audi Q8, BMW X7 and Mercedes-Benz GLS-Class.

The F-Pace will make its first appearance at the Frankfurt motor show in September, but it’s already been spotted doing hot laps at the Nurburgring in near-production-ready form. The new SUV is already making a reputation for itself as a powerhouse with reports out of Jaguar that it will house a supercharged 3.0-liter V6 petrol engine. There’s a chance that the supercharged 5.0-liter V8 engine that Jaguar is known for including in its high-performance models might also make it into the F-Pace.

The F-Paces’ styling was very carefully considered by Jaguar’s lead designer, Ian Callum, and his team when the project began in 2013. It’s a relatively long car for its compact billing – nearly 40cm longer than the Range Rover Evoque, the car that seems to have inspired several of the F-Pace’s design choices. For one, the F-Pace features an “assured driving position” set at a low height, similar to that of the Evoque. We expect it to be a staple of the F-Pace driving experience.

If the F-Pace is a tailored cocktail dress, the J-Pace is a couture ball gown. Aimed at the wealthiest in Jaguar’s demographic, the J-Pace will have a bespoke interior and exterior as well as all-aluminum architecture befitting of its niche-market status. In addition to V-6 and V-8 engines, the J-Pace portfolio will also include a plug-in hybrid as well as high-performance RS and SVR variants.

For all their glamour, the F and J-Pace models might have limited appeal. That’s where the E-Pace comes in. The E-Pace will probably be built on the relatively inexpensive — yet flexible — D8 platform (previously used for the Discovery Sport & the Evoque) and will compete directly with the BMW X3, Mercedes GLC-Class, and the Audi Q3. Information is sparse since the E-Pace won’t be unveiled until the end of the decade, but it’s clear that the vehicle is expected to generate enough volume to make a big impact on Jaguar’s bottom line.

Once the F and J-Pace models gain footing in the North American market, they should help push Jaguar’s volume beyond 200,000 units per year — up from last year’s figure of about 80,000. Big things are on the horizon, but in the meantime we’d love for you to stop by Elmhurst Jaguar and soak up the grace and (enormously fun) pace of our current new models. Come visit, talk shop, and let us know what you hope to see in the all-new SUV line!


The Jaguar C-X75 Lights Up the Screen In the New James Bond film, Spectre


The sky is inky black and shimmering licks of rain soak the pavements of Rome. A glint of color — like a knife slashing the night — cuts through the air. Tires squeal and the purr of an engine in the distance quickens into a roar as a firestorm of orange lights up the ancient street. It’s the Jaguar C-X75, driven by Mr. Hinx (Dave Bautista) as he nimbly evades Britain’s sharpest spy. We know that James Bond’s (Daniel Craig) silver Aston Martin DB10 isn’t far behind.

Spectre (the newest film in the Bond franchise) doesn’t hit theaters until November 6, 2015 but short clips like the one described above are finally starting to appear online. As expected, they’re whipping up an anticipation we haven’t seen since 2006’s Casino Royale. Much of that excitement naturally centers around the film’s incredible roster of cars.

Ask any fan and they’ll tell you: Spectre wouldn’t be a true James Bond film without at least one high-octane car chase. Director Sam Mendes (whose past credits include the previous Bond film, Skyfall) is definitely not about to disappoint the fans, especially not with the inclusion of the much-anticipated Jaguar C-X75 supercar.

“It’s a cat and mouse game through the night-time streets of Rome at great speed with two of the fastest cars in the world, neither of which you’ve ever seen before,” Mendes told Business Insider. The DB10 is, of course, the stuff of fantasy. It’s the latest in a long line of Bond Astons, with a rich history that goes all the way back to Sean Connery’s DB5 in 1964’s Goldfinger. This latest Aston was designed and built specifically at the request of Mendes and Spectre’s producers so don’t expect it to be available to the public any time soon. Only 10 vehicles were made.

Unfortunately, Jaguar’s C-X75 will never be available for purchase either, but at least we get to see it in action. The carbon-fiber hybrid supercar first debuted at the 2010 Paris Motor Show amidst a flurry of excitement. It even managed to scoop up Autoweek’s “Best in Show” award that year. Jaguar head designer Ian Callum described it as “the finest looking and most innovative Jaguar ever created” but alas — Jaguar canceled production of the C-X75 last year.

The version we’ll see in Spectre has undergone some modifications from the original supercar concept, including the removal of the C-X75’s 800-hp hybrid powertrain in favor of Jaguar’s trusty 5.0-liter V8 engine. Don’t worry, though – it’s still as gorgeous and powerful as ever. Expectations are high, but we’re confident that Spectre won’t disappoint. Dave Bautista himself says he thinks the scenes featuring the Jaguar and the Aston Martin will be “iconic”.

You don’t need James Bond’s bank account to have the beautiful, bold car you deserve. Visit us at Elmhurst Jaguar for more information about financing your new vehicle today.